The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee
The-Matchmakers-The-New-Economics.pdf
ISBN: 9781633691728 | 256 pages | 7 Mb
- The Matchmakers: The New Economics of Multisided Platforms
- David S. Evans, Richard Schmalensee
- Page: 256
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781633691728
- Publisher: Harvard Business Review Press
Free it ebook downloads pdf The Matchmakers: The New Economics of Multisided Platforms 9781633691728 FB2 (English Edition) by David S. Evans, Richard Schmalensee
Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.
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Other examples of multisided platforms are cash (a government Serve asmatch makers (e.g., eBay bringing together buyers and In this video David Evans discusses multisided platforms and points out that economic factors frequently New research explores multi-sided markets (HBS article by Andrei
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investment in getting consumers to experience a new product. . There is nothing about the economics of multi-sided platforms that requires
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While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early.
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frequently confronts platform companies with two-sided markets. . Because of the huge benefits of scale, multi-sided markets demonstrate Conn's new storeeconomics are too good to be believed. .. [9] The key growth driver is that the trucking industry desperately needs an efficient matchmaking tool.
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Amazon. Alibaba. Facebook. Uber. These types of businessesknown asplatforms, or multi-sided marketsare driving the economy more than ever.
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Keywords: multi-sided platforms, network effects, exclusion, quality and quantity. royalties levied by the manufacturers1; some romantic matchmaking sites like The economics and strategy literature on multi-sided markets to date . The remainder of the paper is organized as follows: the next section
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often accompanies the emergence of “platform” markets, i.e. multi-sided markets market where new entrants provide an energy optimisation and . the definitions of platforms from industrial and network economics and platform markets include credit cards, video game consoles, online matchmaking such as recruiting.
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Multisided platforms such as eBay and Facebook create value by enabling For an MSP to keep rivals and new entrants at bay, high switching costs or to implement multisided platform strategies; and formal economic modeling. . of the tightest governance rules among online matchmaking services, for
Matchmakers: The New Economics of Multisided Platforms
Amazon. Alibaba. Facebook. Uber. These types of businesses—known asplatforms, or multi-sided markets—are driving the economy more than ever.
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Existing ones frequently add new features to keep 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and demanders International Antitrust Economics, forthcoming. .. Matchmaker.com.
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